Be daring and drive innovation in communication.
Dare to be different. Innovate without apology.
Let’s shake things up. Let’s redefine the rules. Let’s make ’em laugh, cry, and buy.
This is a curated collection of communication done right — bold, unexpected, and effective. Not theory. Proof.
This column is a work in progress. And I love it that way.
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Here’s a stellar example of impactful communication.
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“It’s always good to remember where we come from.” Bill Bernbach.
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Communication e Copywriting lessons
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Copywriting lesson #1 (Examples that show what words can do when they’re used with intention):
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Communication lesson #1 (Campaigns, commercials, and ideas that changed how people think about a brand).
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Copywriting and communication lesson #1 (When the word and the idea become one. Examples where copy and communication strategy are inseparable).
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Communication lesson #2
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Communication lesson # 3
Copywriting and communication lesson #2.
Copywriting lesson #3
Copywriting lesson #4
Communication lesson #4
Copywriter lesson #5
Copywriter lesson #6
Copywriter lesson #7
Communication lesson #5
Copywriter lesson #8
Copywriter lesson #9
Communication lesson #6
Communication lesson #7
Communication lesson #8
Communication lesson #9
