How to make a passionate audience fall in love with your Brand.
A masterclass in communication. Tap into your audience’s passion to convey closeness, support, and shared values. In short: how to […]
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Branding vs Marketing. Let’s set the record straight.
Marketing: la versión corta. El marketing promueve activamente un producto o servicio. Es táctico. Construye mensajes diseñados para impulsar las
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Easy Marketing.
A professor explained marketing to MBA students. 1 You see gorgeous girl in party, you go to her and say:
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Storytelling
Good storytelling demands emotional involvement. And it delivers it back, with interest. Watch what Volkswagen did to celebrate the end
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Out of the box.
Out of the box thinking. To promote public bus usage, the Flemish public transport company in Belgium commissioned a commercial.
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Strategy is easier said than done.
A brand is alive. It follows or anticipates sociological shifts. It intercepts the emerging needs of changing markets. It interacts