A professor explained marketing to MBA students.
1 You see gorgeous girl in party, you go to her and say: I’m rich, marry me.
“That’s Direct Marketing”.2 You attend a party and your friend goes to a girl and points at you telling her: He’s very rich. Marry him.
“That’s advertising”.3 Girl walks to you and says: You are rich, can you marry me?
“That’s Brand Recognition”.4 You say: I’m very rich, marry me and she slaps you.
“That’s Customer Feedback”.5 You say : I’m very rich, marry me and she introduces you her husband.
“That’s Demand and Supply Gap”.6 Before you say: I’m rich, marry me, your wife arrives.
“That’s Restriction from Entering New Market”.
Notice that scenario 3 — Brand Recognition — is the only one where she comes to you. That’s not coincidence. That’s the entire argument for why branding precedes marketing. And for why the more they love you, the more they buy.
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Branding #MarketingStrategy #BrandRecognition #StrategicMarketing #BusinessGrowth #BrandBuilding #CustomerAcquisition