The market has a question, but you lack the answer.
Most companies reach a point where growth stalls, the brand loses clarity, or communication stops converting.
The problem is rarely the product. It’s almost always the strategy behind how it’s communicated.
That’s where I come in.
The long way around.
From copywriter at a Milan agency to Creative Director in Shanghai. Via Madrid, Bologna, and some of the most demanding brands in the world.
Volvo. Technogym. Coppertone. Irish Tourist Board. Philip Watch.
Nearly three decades learning that communication is not a cost. It’s a competitive advantage, if you know how to use it.
Today I work as a Strategic Communication Advisor and on-demand Communication Director. Not as a consultant who delivers a report and disappears. As a partner who stays until it works.
What I look for in every project
One question that’s worth more than all the others: where is the real problem?
Not the one in the brief. The other one. The one that explains why the brand isn’t connecting, why the market isn’t responding, why communication keeps consuming budget without moving the needle.
That’s where I start. And from there I work — on optimisation, on expansion into new segments, on brand identity, on competitive visibility. Not as a checklist. As a process that makes sense because it starts from an honest diagnosis.
If you already know what your problem is, good. If not, finding it is part of the work.
Proof of work
Volvo Auto Italia — highlighting the AWD system in true Volvo style. Soundtrack by Paolo Conte, a die-hard Volvo fan.
Supermercati Sigma — two lively ladies full of Emilian spirit turn a once-dull brand into something dynamic, fun, and fresh.
OVA Elettrical Devices – how to breathe new life into a classic brand that’s been left behind in the trade?
[Other projects ⇢]
Ready to redefine your market position?
Every business has a unique narrative that deserves to be heard. If you’re ready to surpass your current milestones and set a new standard for your industry, let’s talk.