Out of the box thinking. To promote public bus usage, the Flemish public transport company in Belgium commissioned a commercial. Here’s the agency’s out of the box answer.
Out of the box. It’s lateral thinking. It’s breaking the mold. Above all, it’s what makes corporate communication truly effective. Now, for example, taking the bus is more fun. More cool.
This is also a perfect example of what I described in Why every serious company needs a Communication Manager. — creativity is not decoration. It’s the strategic choice that determines whether a message reaches people or disappears. A purely analytical mind would never have approved this campaign. And the bus is now more loved.
Want your brand to break the mold and start communicating for real? Let’s talk.
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