Dare to be different. Innovate without apology.

Let’s shake things up. Let’s redefine the rules. Let’s make ‘em laugh, cry, and buy.

This column is a work in progress. And I love it that way.

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Here’s a stellar example of impactful communication.

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“It’s always good to remember where we come from.” Bill Bernbach.

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Communication e Copywriting lessons

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Copywriting lesson #1:

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Communication lesson #1

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Copywriting and communication lesson #1

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Communication lesson #2

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Communication lesson # 3

Copywriting and communication lesson #2.

Copywriting lesson #3

Copywriting lesson #4

Communication lesson #4

Copywriter lesson #5

Copywriter lesson #6

Copywriter lesson #7

Communication lesson #5

Copywriter lesson #8